Strategic pillar examples from 129 companies.

A pillar in this group is about what the company makes and sells, or the research behind it.

• Coca-Cola

  • A total beverage company

• Fonterra

  • Innovate to drive our advantage

• Grupo Bimbo

  • Baked For You

• McDonald’s

  • Commit to the Core

• PepsiCo

  • Expansive innovation

• Red Bull

  • The original can

• Coles

  • Destination for food, drink and everyday essentials

• Kingfisher

  • Win through our offer, own exclusive brands and services

• Sainsbury’s

  • First Choice for Food

    Put more of Sainsbury’s food range into more of its stores, and grow its share of the grocery market by volume.

• Tesco

  • Winning in food

  • Meeting more everyday needs

• Woolworths Group

  • First choice for the freshest Australian food

    Woolworths has five levers for this: fresh food, products people love, the easiest ways to shop, value, and execution.

• Decathlon

  • In-house design

• H&M Group

  • An elevated product offering

    Products centred on fashion and quality.

• Inditex

  • A unique product proposition

• lululemon

  • Product creation

• Nike

  • Product management

• On

  • Advance the running franchises

  • Expand apparel

• Uniqlo

  • LifeWear

    LifeWear is everyday clothing made from high-quality, functional materials, at affordable prices.

• L’Oréal

  • Innovation

• LVMH

  • Quality and craft

• P&G

  • Superiority on five fronts

• Pandora

  • Design

    Pandora is making fewer, bigger launches, designed to sell at scale.

• The Estée Lauder Companies

  • Create transformative innovation

    Fast-to-market, on-trend launches across prestige price tiers.

• Disney

  • Invest in IP and creativity

• Formula 1

  • The racing

• Games Workshop

  • Make the best miniatures

• LEGO Group

  • Innovating the brand and play

• Netflix

  • Delivering more entertainment value

• Nintendo

  • Switch 2 in its second year

  • Research and financial strength

• Sony Group

  • Create IP

  • Extend IP everywhere

    Sony calls this “IP 360”: taking each IP beyond the medium it started in.

  • Creation technology

• Spotify

  • Multiplayer and interactive

    Move from listening alone and passively to listening together and taking part.

• Airtel Africa

  • Scale home broadband (HBB) and enterprise

    Reliable, resilient 5G and fibre connections for homes and businesses, and data centres.

• AMD

  • Extend Compute Technology Leadership

    CPUs, GPUs, FPGAs, networking, systems on chips, chiplets, and packaging.

• ASML

  • Extend our technology and holistic product leadership

    Integrate hardware, software and emerging solutions to create industry-defining products for our stakeholders.

• Atlassian

  • System of Work

• Grab

  • Groceries

    A weekly grocery order raises how often people order and how much they spend.

• Nvidia

  • The platform

• TSMC

  • Technology Leadership

• Xero

  • Win the 3x3

• BYD

  • Batteries and charging

    BYD makes the battery, the charger, and the driver assistance itself, and sells the result at every price.

• Singapore Airlines

  • Product Leadership

• Tesla

  • Labor

    Bots, starting with Optimus, a general-purpose humanoid robot.

• Toyota

  • Many powertrains

• Uber

  • Cross-platform strategy

    One app and one membership for rides, food, groceries, and other deliveries.

• Volkswagen Group

  • Reduce complexity

    Fewer models and variants, aimed more closely at customers in each region.

  • Intensify the focus on technologies

    Fewer platforms and electronic architectures.

• Whitbread

  • Accelerating Growth Plan

• Boeing

  • Build a new future

• Rolls-Royce

  • Strategic initiatives

    Deepen Rolls-Royce’s advantage in widebody engines, business aviation, combat and transport aircraft, and mobile and stationary power systems.

• Schneider Electric

  • Technology leadership

• AstraZeneca

  • Twenty new medicines

  • Growth beyond 2030

• CSL

  • Research & Development

• Eli Lilly

  • Pipeline and acquisitions

• Novo Nordisk

  • Grow and diversify pipeline

• Philips

  • Platform-based innovation

• Roche

  • Transformative medicines

  • R&D excellence

• BlackRock

  • Keep alpha at the heart of BlackRock

    Investment performance across active, private markets, index, and cash strategies.

• Revolut

  • Best-in-class products

• Vanguard

  • Active bonds at index-like prices

  • Advice, cash, and proxy voting