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Greggs

Four drivers of growth, From 2021

To make great tasting, freshly prepared food and drink accessible to everyone
Greggs’ purpose

Four drivers of growth

Greggs makes its own food in its own bakeries and takes it to its own shops, which keeps its prices low. Its strategy, launched in 2021, has four growth drivers: broader appeal and loyalty, more and better shops, delivery and the app, and trade into the evening. A fifth pillar is investment in the supply chain for a bigger business.

Built on four pillars

  • Great tasting, freshly prepared food and drink
  • Best customer experience
  • Competitive supply chain
  • First-class support teams

Broadening customer appeal and driving loyalty

  • BrandKeep Greggs the go-to brand for food-on-the-go with bold brand activity.
  • The Greggs AppReward loyalty and reach customers one to one through the Greggs App and website.

Greggs has been the No.1 brand for value in YouGov’s BrandIndex every year since 2010.

31.0% of company-managed shop transactions came with an App scan in the first half of 2026, up from 25.7%.

Evening is the fastest-growing part of Greggs’ day

Greggs wants to be the choice at any time of day. It leads the food-to-go market at breakfast and is second at lunch.

No.1

In food-to-go at breakfast

  • Greggs is still the UK’s No.1 food-to-go brand for breakfast.

By market share, for the 12 months to December 2025.

Room for at least 3,500 shops in the UK

When the strategy began in 2021, Greggs aimed for more than 3,000 shops. It is now building its bakeries and depots to supply 3,500. Each roll is ten shops.,

2,773June 2026

2016June 2026

5001,0001,5002,0002,5003,0003,500
Net new shops in 2025
121
Expected in 2026
100–110
  • Over half of all shops are now beyond the high street, and 64% of the company-managed shops opened in 2025.
  • Drive-thrus, petrol forecourts, roadsides, supermarkets, retail parks, hospitals, and university campuses.
  • Railway stations and airports, with bitesize Greggs, a very small format, for sites too small for a standard shop.,
  • Greggs Express, a self-service coffee and food offer in convenience stores, in trial with a franchise partner.
  • Its first international travel hub shop, at Tenerife South Airport.

Greggs makes and delivers its own food

Greggs says that owning its supply chain keeps quality high and prices as low as possible.

Manufacturing

Greggs makes its food in its own manufacturing centres, with more automation: cream cakes in Leeds, biscuits in Penrith, and bakes and rolls at Balliol Park.

Logistics

It moves products to its shops itself, through Radial Distribution Centres. New National Distribution Centres open in Derby from mid-2026 and Kettering in 2027.,

Channels

Shops, including over 600 run by franchise partners, delivery, Click + Collect, and Bake at Home ranges in Iceland and Tesco.

Shops with delivery in 2025
1,632
Shops with delivery in 2025
Company-managed shop transactions with an App scan, first half of 2026
31.0%
Company-managed shop transactions with an App scan, first half of 2026
Colleagues in shops, the supply chain, and support teams
33,000
Colleagues in shops, the supply chain, and support teams
Of profit shared among colleagues every year
10%
Of profit shared among colleagues every year

  1. Own the parts that keep prices low.

    Greggs makes its food in its own bakeries and delivers it to its shops itself, which it says keeps prices as low as possible. It has been the No.1 brand for value in YouGov’s BrandIndex since 2010. We recommend knowing which parts of your business make your promise to customers possible, and keeping hold of them.

  2. Grow into more of the day.

    Greggs leads at breakfast and is fourth for dinner, and it treats the evening as a growth driver of its own, with longer hours, hot food, and delivery. We recommend looking for the times and places where customers don’t yet think of you, and making a plan for each.

  3. Build the capacity before the shops.

    With about 2,700 shops, Greggs is building bakeries and depots to supply up to 3,500. We recommend investing in what will limit your growth before it does.

Sources

  1. 1. Greggs plc (2026). Annual Report and Accounts 2025. Annual report, 13 April 2026. assets.greggs.com
  2. 2. Greggs plc (2026). Interim results for the 26 weeks ended 27 June 2026. Results announcement, 29 July 2026. assets.greggs.com

Headwater is not connected with Greggs plc. Greggs, Greggs Express, and bitesize Greggs are trade marks of their owners. Updated 28 September 2026.

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