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Heineken

EverGreen 2030, October 2025 to 2030

HEINEKEN, The World’s Pioneering Beer Company
Heineken’s winning aspiration

EverGreen 2030

EverGreen 2030 is the five-year strategy HEINEKEN N.V. set out in October 2025. It has three priorities, ranked, and a set of financial and sustainability targets to 2030.

“Growth is our #1 priority, but the three priorities are interlinked, and none is achievable without the others.”
HEINEKEN, EverGreen 2030

  1. 1. Accelerate Growth

    • Concentrate on 17 Focus Growth Markets, among them India, Vietnam, Ethiopia, and Mexico.
    • Keep building a leading position in 50 markets where Heineken is already first or a strong second.
    • Grow premium beer, low- and no-alcohol beer, and beyond beer.
    • Total volume rose 1.6% in the first half of 2026, and Heineken® volume rose 5.3%.
    • Premium volume grew 6%, beyond beer 8%, and low- and no-alcohol 12%.
    • Heineken gained or held share in over two-thirds of its markets.

  2. 2. Step Up Productivity

    • Save an extra €400 million to €500 million a year in gross savings.
    • Double the size of HEINEKEN Business Services, and turn the Amsterdam head office into a smaller strategic centre.
    • In February 2026, Heineken said it would cut 5,000 to 6,000 roles over two years.
    • About 3,000 full-time roles went in the first half of 2026.

  3. 3. Focus Future-Fit

    • Invest more than €1 billion over several years in a Digital Backbone across more than 70 markets.
    • Reach net zero carbon emissions in scope 1 and 2 by 2030.
    • Bring water use down to 2.6 hectolitres for each hectolitre of beer by 2030, and to 2.4 in water-stressed areas.,
    • Build a high-performance culture.

Heineken wants profit to grow faster than revenue

To 2030 Heineken expects net revenue to grow by a mid-single-digit percentage a year, operating profit to grow faster than that, and earnings per share to grow at least as fast as operating profit.

Net revenue (beia)

Mid-single-digit growth a year

Operating profit (beia)

Growing faster than net revenue

Diluted EPS (beia)

Growing in line with or faster than operating profit

Organic growth, except diluted EPS (beia), which is at constant currency.

2.6 hectolitres of water for each hectolitre of beer by 2030

Heineken reports how much water its breweries use for each hectolitre of beer. In March 2026 it tightened its goals for 2030, with 2.4 hectolitres in water-stressed areas.

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hectolitres of water for each hectolitre of beer, worldwide, in 2025

  • Heineken says the lower use in 2025 saved 4.2 billion litres of water.
  • By 2030 Heineken aims to balance the water in its products in water-stressed areas, returning 1.5 litres for every litre of beer brewed there. 43% of those breweries were balanced in 2025, up from 29% in 2024.

Carbon emissions in 2025, against 2022

Scope 1 and 2−38%

Heineken’s own operations and the energy it buys. Net zero by 2030.

Scope 1, 2, and 3−19%

Its whole value chain. Net zero by 2040.

88% of Heineken’s electricity came from renewable sources in 2025.

  1. Heineken says which priority comes first.

    Growth is the first of the three priorities, and Heineken says so. Ranking the priorities settles in advance which work wins when two pieces of work compete for the same people or money. We recommend saying which pillar comes first if your pillars can pull against each other.

  2. Most financial targets are comparisons, not figures.

    Operating profit must grow faster than revenue, and earnings per share at least as fast as operating profit. These can be checked every year without forecasting a figure for 2030. We recommend this form for plans longer than a year or two.

  3. The savings target has a range and a unit.

    €400 million to €500 million a year is specific enough to report on at the half year, and Heineken did in August 2026. We recommend giving every cost target a range and a period, so a report can say where in the range the company is.

Sources

  1. 1. HEINEKEN N.V. (2025). The future of beer is (Ever)Green! HEINEKEN unveils EverGreen 2030, its five-year strategy to accelerate growth. Press release, 23 October 2025. theheinekencompany.com
  2. 2. HEINEKEN N.V. (2026). Our EverGreen strategy. Company website, accessed 28 September 2026. theheinekencompany.com
  3. 3. HEINEKEN N.V. (2026). HEINEKEN N.V. reports 2025 full year results. Results announcement, 11 February 2026. theheinekencompany.com
  4. 4. HEINEKEN N.V. (2026). Our Brew a Better World 2030 pillars, ambitions and goals. Annual Report 2025, February 2026. theheinekencompany.com
  5. 5. HEINEKEN N.V. (2026). HEINEKEN’s approach to water and nature for World Water Day. Newsroom, 19 March 2026. theheinekencompany.com
  6. 6. HEINEKEN N.V. (2026). HEINEKEN N.V. reports 2026 half year results. Results announcement, 5 August 2026. theheinekencompany.com

Headwater is not connected with HEINEKEN N.V. HEINEKEN, Heineken®, EverGreen, and The World’s Pioneering Beer Company are trade marks of their owners. Updated 28 September 2026.

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