EverGreen 2030 is the five-year strategy HEINEKEN N.V. set out in October 2025. It has three priorities, with growth first, and a set of financial and sustainability targets to 2030.
Updated 27 September 2026
EverGreen 2030
HEINEKEN, The World’s Pioneering Beer Company
Targets to 2030
Figures for 2025 and the first half of 2026.
Mid-single-digit organic net revenue growth
Net revenue (beia) grew 1.6% in 2025 and 2.7% in the first half of 2026.,
Organic operating profit (beia) growing faster than net revenue
Operating profit (beia) grew 4.4% in 2025 and 6.7% in the first half of 2026.,
Organic earnings per share growing in line with or faster than operating profit
€400 million to €500 million of extra gross savings a year
On track for the top of the range in the first half of 2026.
Cash conversion above 90%
Net zero scope 1 and 2 carbon emissions by 2030
Water use below 2.6 hl for each hl produced by 2030
Accelerate Growth
Growth is Heineken’s first priority: win in its key markets, grow the beer category, and sharpen how it sells.
Set out in October 2025
- Concentrate on 17 Focus Growth Markets.
- Keep building a leading position in 50 markets.
- Grow the beer category as a whole, and sharpen how Heineken sells.
Since then
- Total volume rose 1.6% in the first half of 2026, and Heineken® volume rose 5.3%.
- Heineken ran more than 40 focused pilots with its global R&D centre in the first half of 2026.
Step Up Productivity
Use Heineken’s global scale and a firm focus on cash to free up money for growth.
Set out in October 2025
- Save an extra €400 million to €500 million a year in gross savings.
- Expand HEINEKEN Business Services, and change how the Amsterdam head office works.
Since then
- In February 2026, Heineken said it would cut 5,000 to 6,000 roles over the next two years.
- About 3,000 full-time roles went in the first half of 2026.
- Gross savings were on track for the top of the €400 million to €500 million range.
Focus Future-Fit
Finish Heineken’s digital transformation, focus its sustainability work, and build a high-performance culture.
Set out in October 2025
- Invest more than €1 billion in a Digital Backbone over several years.
- Reach net zero scope 1 and 2 carbon emissions by 2030.
- Use less than 2.6 hectolitres of water for each hectolitre produced by 2030.
- Build a high-performance culture.
Heineken says which priority comes first.
Growth is the first of the three priorities, and Heineken says so. Ranking the priorities settles in advance which work wins when two pieces of work compete for the same people or money. We recommend saying which pillar comes first if your pillars can pull against each other.
Most financial targets are comparisons, not figures.
Operating profit must grow faster than revenue, and earnings per share at least as fast as operating profit. These can be checked every year without forecasting a figure for 2030. We recommend this form for plans longer than a year or two.
The savings target has a range and a unit.
€400 million to €500 million a year is specific enough to report on at the half year, and Heineken did in August 2026. We recommend giving every cost target a range and a period, so a report can say where in the range the company is.
Sources
- 1. HEINEKEN N.V. (2025). The future of beer is (Ever)Green! HEINEKEN unveils EverGreen 2030, its five-year strategy to accelerate growth. Press release, 23 October 2025. theheinekencompany.com
- 2. HEINEKEN N.V. (2026). Our EverGreen strategy. Company website, accessed 27 September 2026. theheinekencompany.com
- 3. HEINEKEN N.V. (2026). HEINEKEN N.V. reports 2025 full year results. Results announcement, 11 February 2026. theheinekencompany.com
- 4. HEINEKEN N.V. (2026). HEINEKEN N.V. reports 2026 half year results. Results announcement, 5 August 2026. theheinekencompany.com
Headwater is not connected with HEINEKEN N.V. HEINEKEN, Heineken®, EverGreen, and The World’s Pioneering Beer Company are trade marks of their owners.
Book a demo and we’ll show you how Headwater would run your week, from the vision down to Monday morning.