Growth led by volume
- 1.RIG above 2%: Accelerate real internal growth toward a medium-term target of over 2%.
- 2.Growth platforms: Invest more behind growth platforms, which are delivering 7% organic growth with mid single-digit real internal growth.
- 3.Investing in brands: Raise advertising and marketing to 8.9% of sales, up 30 basis points, and grow e-commerce, which is 21.8% of group sales.
Organic growth was 3.6% in the first half of 2026. Real internal growth rose to 1.5% from 0.2% a year earlier, and pricing fell to 2.1% from 2.7%.
Real internal growth improved from 1.2% in the first quarter to 1.8% in the second, and was positive in every category.
Emerging markets excluding China grew 7.1% organically, with real internal growth of 3.9%.