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Grupo Bimbo

Nourishing a Better World, Long-term growth

Nourishing a Better World
Grupo Bimbo’s purpose

Nourishing a Better World

Grupo Bimbo is the world’s largest baking company, in 99 countries, with bread, buns, cakes, tortillas, and snacks delivered by one of the world’s largest direct-to-store delivery networks. Its strategy has the same name as its purpose, Nourishing a Better World, and includes a transformation of its business in the United States and Canada.,

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June 2025

Baked For You

  • Better profilesOffer better nutritional profiles, more plant-based options, and brands with a purpose.
  • In its 2024 report, 99% of its everyday products were free from artificial colours and flavours.

North America and Mexico make three quarters of sales

Mexico earns the highest margin, over 20%, and the smaller regions are growing fastest, helped by acquisitions such as Wickbold in Brazil.

42.6%North America+1.3% · margin 10%33.7%Mexico+4.7% · margin 20.7%12.9%Europe, Asia, and Africa+8.4% · margin 11.7%10.8%Latin America+14.1% · margin 7.7%

  • North America

    Sales up 1.3% in the second quarter, excluding currency; adjusted EBITDA margin 10%.

  • Mexico

    Sales up 4.7% in the second quarter, excluding currency; adjusted EBITDA margin 20.7%.

  • Europe, Asia, and Africa

    Sales up 8.4% in the second quarter, excluding currency; adjusted EBITDA margin 11.7%.

  • Latin America

    Sales up 14.1% in the second quarter, excluding currency; adjusted EBITDA margin 7.7%.

Shares of sales in the twelve months to June 2026. Growth and margins are for the second quarter of 2026.

Grupo Bimbo delivers to stores itself

Grupo Bimbo bakes in 250 bakeries and snack plants and delivers through more than 1,600 sales centres and more than 55,000 routes, one of the largest direct-to-store delivery networks in the world. It sells in 99 countries, 39 of them directly.

1 bakeryabout 6.4 sales centresabout 34 routes from each centre

Drawn for one bakery, using the company’s totals: 250 bakeries and snack plants, more than 1,600 sales centres, and more than 55,000 routes.

  1. Make the purpose the plan.

    Grupo Bimbo’s purpose, Nourishing a Better World, is also the name of its strategy, with three priorities and goals for 2025, 2030, and 2050. We recommend a purpose that breaks into priorities with dates, so it can be checked, not just stated.

  2. Fix the biggest region first.

    North America makes over 40% of Grupo Bimbo’s sales, and its transformation lifted the region’s margin to double digits and won back share. We recommend pointing the hardest work at the largest part of the business that is underperforming.

  3. Own the route to the shelf.

    Grupo Bimbo runs more than 55,000 delivery routes of its own. We recommend treating how products reach customers as part of the strategy, not only as a cost to cut.

Sources

  1. 1. Grupo Bimbo, S.A.B. de C.V. (2026). Grupo Bimbo second quarter 2026 results. Grupo Bimbo investor relations, 23 July 2026. d2rwhogv2mrkk6.cloudfront.net
  2. 2. Grupo Bimbo, S.A.B. de C.V. (2026). 2025 Integrated Annual Report: management approach to the sustainability strategy. grupobimbo.com, June 2026. d2rwhogv2mrkk6.cloudfront.net
  3. 3. Grupo Bimbo, S.A.B. de C.V. (2025). Grupo Bimbo reports progress in its sustainability strategy. Grupo Bimbo press release, June 2025. grupobimbo.com

Headwater is not connected with Grupo Bimbo. Grupo Bimbo, Bimbo, Wickbold, Good Neighbor, and Nourishing a Better World are trade marks of their owners. Updated 30 September 2026.

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