1
Primary account
- Offer local account details, local payment networks, credit, savings, and investing, so customers keep their main account with Revolut.
- Customers choosing Revolut as their main bank rose 45% in 2025.
Revolut
100 million customers in 100 markets, Long-term goal
Our mission is to simplify all things money
100 million customers in 100 markets
Revolut started in the UK in 2015 with cheaper transfers and currency exchange, and now covers every major step of its customers’ financial lives, in 39 countries. Its strategy has five focus areas, and its goal is 100 million customers in 100 markets.
The chief executive puts it as 100 million daily active customers in 100 countries.
Goal: 100 million
- 202116.4m
- 202226m
- 202338m
- 202452.5m
- 202568.3m
Retail customers at the end of each year.
Countries at the end of 202539 of 100, a licensed bank in 30
- 16 million new customers joined in 2025.
- Customer balances rose 66% to £50.2 billion.
- In Europe, one in five working-age adults uses Revolut.
2
Best-in-class products
- Fix issues quickly, remove bugs, cut outages, and tighten quality control.
- Eleven product lines each made more than £100 million of revenue in 2025.
3
Security and trust
- Detect fraud with machine learning backed by specialist teams, and put every safety setting in one place.
- More than a third of Revolut’s workforce works in financial crime prevention.
4
Profitable growth
- Keep investing in marketing within set payback periods, and sell directly to larger businesses.
- Profit before tax was £1.7 billion in 2025, a margin of 38%, up from 35%.
5
New markets
- Win banking licences and launch across Latin America, Africa, the Middle East, and Asia Pacific.
- Revolut operated as a licensed bank in 30 countries at the end of 2025.
Revolut is a licensed bank in 30 countries
That was the count at the end of 2025. In 2025 and early 2026 it added licences, authorisations, and applications in these countries.
- BankUnited KingdomMarch 2026
Mobilisation of the UK bank completed, for 13 million UK customers.
- BankMexicoJanuary 2026
Full banking operations launched.
- AuthorisedColombia2025
Authorised to set up a local bank.
- AppliedUnited StatesMarch 2026
Filed for a national bank charter.
- AppliedFrance2025
Applied for a banking licence, for a second EU bank.
- In principleUnited Arab Emirates2025
In-principle approval for a payments licence.
- AuthorisedIndia2025
Authorised to issue prepaid cards and wallets.
- PlannedSouth Africa2025
Intends to apply for a full banking licence, its first in Africa.
- Banking licence in use
- Authorised or approved in principle
- Applied for or planned
One goal with two numbers.
100 million customers in 100 markets is short enough to remember and gives two readings to check each year: customers and markets. We recommend a goal of this shape for a company that grows by both deepening and widening.
Marketing spend with a rule attached.
Revolut raised marketing investment by 47% in 2025 while keeping to its payback period limits. We recommend setting the rule that governs a big budget, not just the budget, so it can grow as fast as it earns its keep.
Trust is one of the five focus areas.
Security sits in the strategy beside growth and products, not in a separate risk document, and more than a third of the workforce works on it. We recommend putting the thing that could stop the plan inside the plan.
Sources
- 1. Revolut Group Holdings Ltd (2026). Annual Report 2025. Annual report, 12 March 2026. assets.revolut.com
Headwater is not connected with Revolut Group Holdings Ltd. Revolut is a trade mark of its owner. Updated 28 September 2026.