Affordable
- Prices were lowered by an average of 10% across all markets in FY24.
- New products launch at lower recommended prices than the ones they replace.
- In FY25 the lower prices helped raise both sales volumes and customers by 3%.
IKEA Sustainability Strategy, FY16 to FY30
To create a better everyday life for the many people
Thirteen groups of franchisees run IKEA’s shops under one franchisor, Inter IKEA, and they share one vision. Inter IKEA’s chief executive, Jon Abrahamsson Ring, gives the direction in three words: more affordable, accessible, and sustainable.
“We want to make IKEA more affordable, accessible and sustainable, including for people with thin wallets.”
The line: the FY30 goal, half of FY16
Each room is as wide as its share of IKEA sales in FY25.
69%
In stores
28%
Online
Services 3%
The sales of all thirteen groups of franchisees: IKEA products, food, and services.,
915 million store visits in FY25, up from 899 million.
In FY25 IKEA was preparing to open in Auckland, New Zealand, in December 2025, with new markets to follow in Panama and Costa Rica.
In FY21 IKEA’s goal was a footprint at least 15% lower by 2030, and the footprint was 5.8% below FY16. Two years later, at 22%, it strengthened the goal to at least half, and the Science Based Targets initiative approved it in June 2024. We recommend raising a target that is going to be met early, rather than coasting to it.
More affordable, accessible, and sustainable: thirteen groups of franchisees with different owners can repeat it and act on it. We recommend a direction short enough to say in every meeting, so people know which way to lean when the plan doesn’t cover a decision.
IKEA reports its lower prices beside what they bought: 3% more volume and 3% more customers in FY25, while sales in euros fell by 1%. We recommend saying what a costly move is meant to bring, and reporting the two side by side.
Headwater is not connected with Inter IKEA Systems B.V. or any IKEA company. IKEA is a trade mark of Inter IKEA Systems B.V. Updated 28 September 2026.