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Kingfisher

Powered by Kingfisher, From June 2020

Better Homes. Better Lives. For Everyone
Kingfisher’s purpose

Powered by Kingfisher

Kingfisher runs home improvement banners in the UK and Ireland, France, Poland, and Iberia, among them B&Q, Screwfix, Castorama, and Brico Dépôt. Its plan, Powered by Kingfisher, set out in June 2020, keeps separate banners for different customers and gives them the scale of the Group. It has four growth drivers, each with a target.

Trade sales

More than £5 billion in the medium term

£3.9bn in FY 25/26
E-commerce share of sales

30% of sales

21% in FY 25/26
Marketplace share of e-commerce

A third of e-commerce

15% in FY 25/26
Sales added by new space each year

1.5% to 2.5% a year over the longer term

0.7% in FY 25/26

Targets and FY 25/26 figures

Grow our trade business

Trade customers visit more often and spend more than other customers.

  • Grow Group trade sales to more than £5 billion in the medium term.
  • Trade sales were £3.9 billion in FY 25/26, 30% of Group sales, up from 27%.
  • 279 trade sales partners were in role, up from 105, and 43% of stores outside Screwfix had a trade zone.

Scale our digital ecosystem

  • E-commerce to reach 30% of sales, a third of it from marketplaces.
  • Retail media and data income of up to 3% of e-commerce sales.
  • E-commerce was 21% of sales in FY 25/26, and marketplace GMV grew 58% to £518 million.
  • 63% of e-commerce sales were collected in store.

Win through our offer, own exclusive brands and services

  • Price own exclusive brands 15% to 30% below branded products.
  • Own exclusive brands made £5.5 billion of sales, 43% of the Group’s.
  • 70% of own-brand sales came from sustainable home products.

Grow our banners and formats

Kingfisher opens new stores where they meet its return criteria, and many of them are compact.

  • Net new space to add 1.5% to 2.5% to sales a year over the longer term.
  • Kingfisher opened 41 net new stores in FY 25/26, adding 0.7% to sales, among them 13 Screwfix City stores.
  • 24 Castorama France stores, about a quarter of the estate, have been rightsized, refitted, modernised, moved banner, or franchised.

Separate banners for trade, discount, and DIY shoppers

Screwfix and TradePoint serve the trade, Brico Dépôt the discount shopper, and B&Q and Castorama general DIY. Kingfisher calls the difference between them a unique strength, and gives them its own brands, buying, and technology.

Trade

  • Screwfix UK and Ireland

    74.6%

  • Screwfix France France

    54%

Discount

  • Brico Dépôt France

    13.1%

  • Brico Dépôt Spain and Portugal

    19.7%

General DIY

  • B&Q UK and Ireland

    23.5%

  • Castorama France

    3.5%

  • Castorama Poland

    26.9%

FY 25/26. Stores include franchise stores. TradePoint trades from 224 B&Q stores.

Only the UK and Ireland earn more than Kingfisher’s cost of capital

Kingfisher’s medium-term aims are for sales to grow faster than its markets, profit faster than sales, and free cash flow above £500 million a year.

Share of Group sales, FY 25/26

52%
29.9%
14.2%
  • UK and Ireland
  • France
  • Poland
  • Spain, Portugal, and other
Retail profit margin
UK and Ireland8.5%
France2.5%
Poland4.7%

Kingfisher targets a retail profit margin of about 5% to 7% in France over the medium term. The French market has fallen by about 10% since 2024, so the timing depends on its recovery.

Return on capital, after tax
UK and Ireland15.5%
France4.4%
Poland6.1%

The line: the Group’s cost of capital, 8.4%. The Group’s return was 8.2%.

£560m

Adjusted profit before tax, FY 25/26, up 6%

£512m

Free cash flow, FY 25/26

Adjusted profit before tax of about £565 million to £625 million is expected for FY 26/27.

  1. Every growth driver has a number.

    Trade sales of more than £5 billion, e-commerce at 30% of sales, marketplaces at a third of that, and space adding 1.5% to 2.5% a year: each driver can be checked every year. We recommend putting one number on each priority, so progress is a reading, not an opinion.

  2. Different banners for different customers.

    Screwfix serves the trade, Brico Dépôt the discount shopper, and B&Q and Castorama general DIY. The Group supplies what they share: own brands, buying, and technology. We recommend deciding what each part of the business keeps for itself and what the centre does for all of them.

  3. A target with its condition stated.

    Kingfisher set a retail profit margin of about 5% to 7% for France, and says plainly that the timing depends on the French market, which has fallen by about 10% since 2024. We recommend writing down what a target depends on, so a miss can be understood rather than argued about.

Sources

  1. 1. Kingfisher plc (2026). Full year results for the year ended 31 January 2026. Results announcement, 24 March 2026. kingfisher.com
  2. 2. Kingfisher plc (2026). Our strategy. Company website, accessed 28 September 2026. kingfisher.com

Headwater is not connected with Kingfisher plc. Kingfisher, B&Q, Screwfix, TradePoint, Castorama, Brico Dépôt, and Koçtaş are trade marks of their owners. Updated 28 September 2026.

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