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Shoprite

Market segmentation strategy, Long-term growth

The Group’s differentiated brand portfolio and clear customer segmentation strategy are designed to meet customers where and when they need us most
Shoprite Holdings, group outlook, September 2026

Market segmentation strategy

Shoprite Holdings is a food retailer that earns most of its sales in South Africa, through distinct supermarket brands, each aimed at a different group of customers. Around them it builds on-demand delivery through Sixty60 and adjacent businesses, from pet shops to pharmacies.

FY26 sales

52 weeks to 28 June 2026

Shoprite and Usave

R121.6bn

  • Shoprite.Shoprite is the group’s price-fighting supermarket business; with Usave and Shoprite LiquorShop it makes 53.2% of core South African supermarket sales.
  • Usave.Usave is its limited-assortment, no-frills discount supermarket.
  • FY26Sales rose 4.3% to R121.6 billion, and selling prices fell 0.1% at Shoprite and 0.6% at Usave.
  • FY26The group opened a net 32 Shoprite and 51 Usave stores, taking them to 714 and 545.

Sales of R270.8 billion in the year to June 2026

The group’s sales grew 7.2% to R270.8 billion in the year, and 84.5% of them came from its supermarkets in South Africa. Its CEO says that 1% of growth is R2.5 billion of sales, and this year’s 7.2% added R18.1 billion.

Shoprite and Usave · R121.6bnCheckers and Checkers Hyper · R105.2bnSixty60 · R25.5bn, delivered from these storesR22.8bnR19.2bn

R228.7 billion +7.1%

Supermarkets RSA: Shoprite, Usave, Checkers, and Checkers Hyper in South Africa.

Compartments are as wide as each segment’s share of sales. Sixty60’s band is its share of the South African supermarkets’ sales, worked out; it runs across both banners because the results do not split it between them.

Prices up 0.8%, against food inflation of 3.9%

Selling prices across Shoprite’s South African supermarkets rose 0.8% in the year, below official food inflation of 3.9%, and at Shoprite and Usave, its price fighters, they fell. Customer visits rose 5.3%.

Official food inflation +3.9%Checkers+2.0%Checkers Hyper+1.2%All South African supermarkets+0.8%Shoprite−0.1%Usave−0.6%

Internal selling price inflation for the 52 weeks to 28 June 2026. The shelf edge is no change; official food and non-alcoholic beverages inflation is from Statistics South Africa.

  1. Give each customer group its own brand.

    Shoprite runs separate supermarket brands for different incomes, from Usave’s no-frills discount stores to Checkers’ FreshX. We recommend deciding which customers each part of the business is for, and letting each part compete on its own terms.

  2. Build on what you already have before buying.

    Shoprite grew its pet, outdoor, and clothing formats from its own stores and systems, and bought only where expertise or speed to market mattered. We recommend growing new lines from existing strengths first, and naming the test an acquisition must pass.

  3. Put growth in money as well as percentages.

    Shoprite’s CEO reminds people that 1% of the group’s growth is R2.5 billion of sales. We recommend showing targets in the currency people work in, so small percentages are taken as seriously as they should be.

Sources

  1. 1. Shoprite Holdings Limited (2026). Reviewed results for the 52 weeks ended 28 June 2026 and cash dividend declaration. Shoprite Holdings, 1 September 2026. luse.co.zm

Headwater is not connected with Shoprite Holdings. Shoprite, Checkers, Usave, Sixty60, Xtra Savings, FreshX, Petshop Science, and Vida e Caffè are trade marks of their owners. Updated 29 September 2026.

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