HeadwaterCompany strategiesBuild yours

Formula 1

Global reach and Net Zero by 2030, To 2030

Our sport continues to demonstrate its adaptability and creativity
Stefano Domenicali, Formula 1’s President and CEO, August 2026

Global reach and Net Zero by 2030

Formula 1 holds the commercial rights to the FIA Formula One World Championship, and its owner, Liberty Media, sets its goal as scaling the sport’s global reach and appeal. The strategy has four parts: the value of its commercial rights, its fans, the racing itself, and its impact, from Net Zero by 2030 to a more diverse sport.

S1

Commercial rights

  1. Race slotsUse high demand for races to keep up the quality and value of every slot on the calendar.
  2. Media rightsMake the most of media rights in every market, including through new distribution partners.
  3. Sponsorship and hospitalityGrow sponsorship and evolve the Paddock Club and new premium hospitality.
  4. Revenue rose 14% to $3.9 billion in 2025. The Las Vegas Grand Prix sold out, with over 300,000 people there over the weekend.
  5. Formula 1 extended the Las Vegas Grand Prix by 10 years, through 2037.

Revenue grew 14% to $3.9 billion in 2025

Most of Formula 1’s revenue comes from race promotion fees, media rights, and sponsorship; the rest from hospitality, freight, licensing, and other series. It paid the teams $1.4 billion, and in 2026 the grid grew to eleven teams with Cadillac.

2025 revenue, $ millionsRaces, media, sponsorship 3,086Other 787To the teams 1,400, 36%12345678910Cadillac

Team payments exclude Concorde incentive payments. The garages stand for the teams on the grid, not their order.

The 2026 calendar fell from 24 races to 23

Formula 1 raced 24 times in 2025, to bigger crowds and audiences. The 2026 calendar changed during the season: the Saudi Arabian Grand Prix was not held in April, and Bahrain’s race moved to Malaysia in October, leaving 23 races. Liberty says more changes may be needed.

Season2025–26
  1. 1Races, 202524
  2. 2Races, 2026Saudi Arabia not held; Bahrain’s race moved to Malaysia23
  3. 3Fans at races, 2025+4%6.75m
  4. 4Live viewership, 2025+21%
  5. 5Las Vegas weekend, 2025sold out300k+
  6. 6Hours watched in the US, 2026 so farwith Apple+13%

Formula 1 has cut its carbon footprint by 35% since 2018

Over the same years the calendar grew from 21 races to 24. Formula 1’s goal is Net Zero by 2030, with the footprint at least halved.,,

2030: at least half−35%carbon footprint against 2018

Twenty lights stand for 2018’s footprint. Factories and facilities have cut the most, 64% against 2018.

  1. Plan for the race you can’t hold.

    In 2026 the Saudi Arabian Grand Prix was not held and Bahrain’s race moved to Malaysia, so the season went from an assumed 22 races to 23. Liberty warns that more calendar changes may be needed. We recommend plans with room for an event to move or drop, and a way to report the change in the same numbers.

  2. Grow and cut at once, and show both.

    Formula 1 has cut its carbon footprint by 35% since 2018 while the calendar grew from 21 races to 24. We recommend reporting a limit alongside the growth it has to survive, so one isn’t traded silently for the other.

  3. Lock in the partners for the length of the plan.

    The Concorde Agreement ties every team and the FIA to Formula 1 through 2030, the year of its Net Zero goal. We recommend agreeing the terms with the people a plan depends on for as long as the plan runs.

Sources

  1. 1. Liberty Media Corporation (2026). Annual report on Form 10-K for 2025. SEC filing, 26 February 2026. sec.gov
  2. 2. Liberty Media Corporation (2026). Liberty Media Corporation reports fourth quarter and year end 2025 financial results. Form 8-K exhibit 99.1, 26 February 2026. sec.gov
  3. 3. Liberty Media Corporation (2026). Liberty Media Corporation reports second quarter 2026 financial and operating results. Form 8-K exhibit 99.1, 6 August 2026. sec.gov
  4. 4. Formula 1 (2025). Formula 1 on track to be Net Zero by 2030 with 26% reduction in carbon footprint. formula1.com, 2025. formula1.com
  5. 5. Formula 1 (2026). Formula 1 on track to meet Net Zero 2030 target as it reports a 35% reduction in its carbon footprint. formula1.com, 17 June 2026. formula1.com

Headwater is not connected with Formula 1 or Liberty Media. Formula 1, F1, and the Formula 1 logo are trade marks of Formula One Licensing B.V. Updated 29 September 2026.

All company strategies