Gymshark

Reinvest everything, Long-term growth

One of the most iconic, authentic, credible and respected brands to have ever come out of the UK
Ben Francis, founder and CEO of Gymshark

Reinvest everything

Gymshark started online and has grown its sales every year for thirteen years, to £646 million in the year to July 2025. Its profit before tax has fallen over the same time, to £7 million, and its founder says that is on purpose. The money is going into its first stores, its first US retail partner, and a return to founder control.

Stores

Day 1
  1. Own storesOpen its own stores: Manchester, Amsterdam, Dubai, Long Island, and Manhattan.,
  2. Community eventsKeep investing in free community events.,
  3. New marketsEnter Germany with permanent in-store spaces at Breuninger in Stuttgart and Engelhorn in Mannheim.

The first permanent US store opened at Roosevelt Field Mall, New York, in October 2025.

The Manhattan flagship at 11 Bond Street followed.

Sales have grown every year for thirteen years

Gymshark’s profit before tax has fallen every year since the year to July 2022. Its founder says the fall is deliberate, and that it funds the foundations of future growth.,,

£27.8mFY22Sales not in the sources£13mFY23Sales £556.2m£11.9mFY24Sales £607.3m£7mFY25Sales £646m

Each plate’s area is that year’s pre-tax profit.,

EBITDA grew while profit before tax fell

In the year to July 2025 Gymshark’s EBITDA grew by a double-digit percentage to £53.3 million, while its profit before tax fell to £7 million. The founder says the lower profit is intentional, and that the money is going into stores and the long-term future of the brand.,

62.3%

gross margin, held.

£37m+

of cash at the end of July 2025, with no dividends declared.

£117m

of inventory, just over, with stronger inventory management since.

Gymshark now sells in 19 physical places

Gymshark now has five stores of its own, space in two German department stores, and a corner in 12 Dick’s House of Sport stores in the US.,,

Ben Francis owns about 70% of the company and is in talks to buy some or all of General Atlantic’s 21%.

Own store5

Manchester, Amsterdam, Dubai, Long Island, Manhattan.,

Partner space2

Breuninger, Stuttgart, Engelhorn, Mannheim.

Dick’s House of Sport12

12 US stores.

Ben Francis is in talks to buy back General Atlantic’s stake

Ben Francis owns about 70% of Gymshark, and General Atlantic has held 21% since 2020. The company invests all of its profit back into the business and again declared no dividends.,

  • Ben Francis, founder and CEOabout 70%
  • General Atlantic, since 202021%
  • Othersabout 9%, worked out

  1. Say the fall is a choice, and what it buys.

    Gymshark’s pre-tax profit fell from £27.8 million in the year to July 2022 to £7 million in the year to July 2025, while sales grew every year. Its founder calls it laying the foundations for future growth. We recommend naming a deliberate dip, saying what it pays for, and saying when the return should show.

  2. Enter a new market on someone else’s floor first.

    In Germany Gymshark is starting with permanent spaces inside two department stores, and in the US with a wholesale partner after one store of its own. We recommend choosing the cheapest way to be present in a new market that you can undo, before committing to a large one.

  3. Show the numbers that make a dip safe.

    Alongside the falling profit, Gymshark reported cash of more than £37 million, a gross margin of 62.3%, and inventory of just over £117 million, and its founder called the balance sheet healthy. We recommend publishing the few figures that show a planned dip is not a problem, next to the dip.

Sources

  1. 1. FashionUnited (2026). Gymshark reports 13th consecutive year of sales growth in FY25. FashionUnited, 12 March 2026. fashionunited.uk
  2. 2. The Industry (2026). Gymshark reports record year of sales growth for FY25. TheIndustry.fashion, 12 March 2026. theindustry.fashion
  3. 3. Sporting Goods Intelligence (2026). Gymshark hits record revenue in FY25. SGI Europe, 13 March 2026. sgieurope.com
  4. 4. Business Cloud (2025). Gymshark revenue hits £600m but profits drop for 3rd straight year. Business Cloud, 29 April 2025. businesscloud.co.uk
  5. 5. FashionUnited (2025). Gymshark taps Dick’s Sporting Goods as first US wholesale partner. FashionUnited, 21 October 2025. fashionunited.com
  6. 6. Sporting Goods Intelligence (2026). Gymshark founder in talks to buy back stake from General Atlantic. SGI Europe, accessed 28 September 2026. sgieurope.com

Headwater is not connected with Gymshark Limited. Gymshark, Dick’s House of Sport, Breuninger, and Engelhorn are trade marks of their owners. Updated 28 September 2026.