Aldi UK

Toward 1,500 stores, From September 2025

Nobody else is making the same commitment to everyday low prices – no clubs, no gimmicks, no tricks – just prices our customers can trust

Giles Hurley, chief executive of Aldi UK and Ireland

Toward 1,500 stores

Aldi UK sold a record £19 billion in 2025 and earned £432.9 million from it, an operating margin of 2.3%. It keeps prices low with no loyalty scheme, and plans to grow from 1,092 stores to 1,500, with £1.6 billion committed for 2026 and 2027. In August 2026 the competition regulator provisionally decided that Aldi no longer counts as a limited-range discounter.

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Everyday low prices

Aldi competes on price alone, with no loyalty scheme, and keeps its margin thin to pay for it.

No clubs, no gimmicks1Make a commitment to everyday low prices, with no clubs, no gimmicks, and no tricks.
Price cuts2Keep investing in price cuts: £340 million so far in 2026, on more than 1,000 products.
Wages3Pay store assistants £13.50 an hour nationally and £14.88 inside the M25, after two rises in 2026.

Sales rose 5% to a record £19 billion in 2025, and operating profit stayed flat at £432.9 million, a margin of 2.3% against 2.4% in 2024.^,

Which? named Aldi the UK’s cheapest supermarket for the fifth year running, in February 2026.

Aldi’s market share was 10.6% in the 12 weeks to 6 September 2026, from 10.8% a year earlier.^,

Aldi keeps £2.30 of every £100 as profit

Aldi UK’s sales rose to a record £19 billion in 2025 and its operating profit stayed at about £433 million. Each coin is £1 of every £100 spent in its stores, and the filled coins are operating profit.

£2.3of every £100

Operating profit, 2025

£432.9 million on sales of £19.0 billion.

The other £97.7 goes back out on goods, people, and stores. Aldi UK’s commitment is everyday low prices with no clubs and no gimmicks.

The CMA says Aldi is no longer a limited-range discounter

When the rules on land deals for supermarkets were made in 2010, Aldi was left out as a limited assortment discounter, one that sells a significantly more limited range at a low price. In August 2026 the CMA provisionally found that it no longer qualifies.

Stores

72%

of Aldi’s stores have a shop floor over 1,000 square metres, the size of store the CMA counts as large.

Range

4,000–5,000

products in most stores, once each variant is counted as its own, across nine broad grocery categories with no material gaps.

Rivals

4 of 7

major supermarkets explicitly price-match against Aldi or Lidl, and five regularly benchmark their prices against them.

The decision is provisional; the CMA said it would reach final decisions in the autumn of 2026.

1,500 stores in the long term

Aldi UK’s long-term goal is 1,500 stores. It had 1,060 when it announced its £1.6 billion plan in September 2025 and 1,092 a year later.

1092

Stores, september 2026

Stores on 28 September 2026, with 30 more due within ten weeks.

73% of 1,500.

Warehouses

Bardon in Leicestershire is 1.3 million square feet, automated, and built for nearly 7 million pallets a year. More than £500 million went into it, and fresh produce began there on 16 September 2026.

A record year ahead

£900 million is planned for 2027, for 40 new stores and distribution centres, on top of more than £300 million in 2026 to extend and upgrade stores it already has.

Delivery, from the stores

Deliveroo riders will pick about 2,000 products from Aldi stores, starting on 6 October 2026 in eight towns.

Ashford
Dover
Norwich
Ipswich
Letchworth Garden City
Margate
Strood
Tamworth

Say what you will give up to keep the promise.
Aldi UK’s sales rose 5% in 2025 while its operating profit held at about £433 million, so its margin thinned from 2.4% to 2.3%. We recommend a plan that names what it will give up to keep a promise, so that a flat profit line reads as the plan working.
Check whether the thing you are known for still holds.
The competition regulator’s provisional view of August 2026 is that Aldi’s stores are large and its range full enough to count as a large grocery retailer, and press reports of its evidence put the range at 4,000 to 5,000 products in most stores. We recommend re-reading, now and then, what made a strategy distinctive, because a rival, a regulator, or a shopper may already be treating it as something else.
Reach a new customer through what already works.
Aldi UK will offer delivery through Deliveroo after a trial in eight towns, with riders picking from its existing stores, and its chief executive says this happens without changing how the stores operate. We recommend adding a channel by borrowing an existing strength and testing it in a few places first, so that a new way to sell does not need a new way to run.

Sources

1. Aldi UK (2025). Aldi announces record £1.6bn expansion plan to meet UK’s ‘demand for discount’. Aldi UK Press Office, 15 September 2025. aldipresscentre.co.uk
2. Aldi UK (2026). Aldi to invest over £300 million in upgrading stores across the UK. Aldi UK Press Office, 12 February 2026. aldipresscentre.co.uk
3. Aldi UK (2026). Aldi scales investment in Britain to help tackle food affordability. Aldi UK Press Office, 28 September 2026. aldipresscentre.co.uk
4. Aldi UK (2026). Aldi begins fresh produce operations at UK’s largest automated supermarket warehouse. Aldi UK Press Office, 23 September 2026. aldipresscentre.co.uk
5. Aldi UK (2026). Deliveroo and Aldi set to launch on-demand grocery delivery. Aldi UK Press Office, 24 September 2026. aldipresscentre.co.uk
6. Competition and Markets Authority (2026). Aldi and Lidl should be subject to the same rules as major supermarkets. GOV.UK, 7 August 2026, provisional decision. gov.uk
7. The Grocer (2026). The juiciest revelations in the CMA’s decision on Aldi and Lidl. The Grocer, Reporting the CMA’s provisional decision report. thegrocer.co.uk

Headwater is not connected with Aldi Stores Limited. ALDI, Deliveroo, and Which? are trade marks of their owners. Updated 29 September 2026.

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