Uniqlo

LifeWear and ¥10 trillion, Long-term target

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LifeWear and ¥10 trillion

Fast Retailing, the company behind Uniqlo, sold ¥3.4 trillion in the year to August 2025 and expects ¥3.97 trillion in the year to August 2026. Its long-term target is ¥10 trillion a year. Its plan is to sell one product idea, LifeWear, in more places. Outside Japan the business is already the larger part, and the newest showcase stores are opening in Europe and North America.

LifeWear

LifeWear is everyday clothing made from high-quality, functional materials, at affordable prices.

  1. One chainManage everything from procurement and design to production and retail sales on the LifeWear concept.
  2. Year-round itemsKeep offering year-round items with updated materials and silhouettes, and Summer items that can be worn in many different situations.
  3. Changing weatherOffer functional products that address changing weather, such as UV Protection Parkas and Ultra Stretch Active Pants.

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¥10 trillion of sales a year, with no date set

Fast Retailing’s long-term annual target is ¥10 trillion of sales. Each shirt is ¥100 billion of a year’s sales, and each shelf is ¥1 trillion.

¥3.97trillion

FY2026, estimated

Up 16.7%, as estimated on 9 July 2026.

39.7% of the way to ¥10 trillion.

The share of the target is worked out.

¥1trn¥2trn¥3trn¥4trn¥5trn¥6trn¥7trn¥8trn¥9trn¥10trn

UNIQLO’s three regions abroad are about the same size

In FY2025 UNIQLO International’s sales and profit grew to roughly the same size in Greater China; South Korea with Southeast Asia, India, and Australia; and Europe with North America. Each shirt is ¥20 billion.

¥650.2bnGreater China¥619.4bnS Korea, SE Asia,India, and Australia¥640.6bnEurope and North AmericaEurope on top of North America

Revenue was roughly the same in each: Greater China ¥650.2 billion, South Korea with Southeast Asia, India, and Australia ¥619.4 billion, and Europe with North America ¥640.6 billion.

The Europe and North America figures are added together and the two South Korea and Southeast Asia store counts are added together; the company reports them separately. Stores are as at the end of August 2025.

Cool weather in June cut UNIQLO Japan’s sales

LifeWear is sold in every season, so the weather shows in the results. Choose UNIQLO Japan month by month, or every business over the nine months to May 2026.

Same-store sales against a year earlier, %

+6.5%Sept to Feb+9.2%March+10.2%April+10.1%May−14.1%June

Year-round items and Summer items sold well through May. In June persistently cool temperatures and typhoons held back Summer items, and same-store sales fell 14.1%, on 15.0% fewer customer visits.

  1. Set the number you want and let the plan be one idea.

    Fast Retailing states ¥10 trillion a year as a long-term target and gives no year for it, then puts its effort into a single product concept sold in more places. We recommend a large target held apart from the quarterly plan, so that no one is tempted to add products, or discount, to reach it early.

  2. Expect a market to be different, and keep growing in the others.

    Greater China lost 25 stores in nine months while Europe and North America gained 27, and the company reports each region on its own. Revenue in FY2025 was roughly equal across Greater China, South Korea with Southeast Asia, India, and Australia, and Europe with North America. We recommend a plan that names its regions separately, so that one soft market is a reason to fix that market and not the plan.

  3. Let the weather be a number.

    UNIQLO Japan’s same-store sales rose 10.1% in May and fell 14.1% in June, and the company tells the story of both. It plans for the cost of sales to rise in the second half and for the fourth quarter to be lower than last year’s. We recommend explaining a dip before it arrives, so that a poor month is one the plan already allowed for.

Sources

  1. 1. Fast Retailing Co., Ltd. (2026). About FAST RETAILING. fastretailing.com, Updated 10 July 2026. fastretailing.com
  2. 2. Fast Retailing Co., Ltd. (2026). Results for September 2025 to May 2026, and estimates for FY2026. Results presentation, 9 July 2026. fastretailing.com
  3. 3. Fast Retailing Co., Ltd. (2026). Results for the first half of FY2026, and estimates for FY2026. Results presentation, 9 April 2026. fastretailing.com
  4. 4. Fast Retailing Co., Ltd. (2025). Results for FY2025 and estimates for FY2026. Results presentation, 9 October 2025. fastretailing.com

Headwater is not connected with Fast Retailing Co., Ltd. UNIQLO, GU, and LifeWear are trade marks of their owners. Updated 28 September 2026.