The vision says where the company will be by a set year, with a few targets and a list of what it won’t do. Three to five pillars are the goals that get it there. Every initiative works towards a pillar, and each pillar’s progress adds up from the milestones below it.
By 2029, Halden is the coffee people ask for by name across the North.
- £9m revenue
- 400 wholesale accounts
- 8 cafés
- Supermarket own-label
- Franchised cafés
- Coffee pods
- Intent
- Be the roaster independent cafés choose first.
- Done when
- 400 wholesale accounts order from us every month.
- Open trade in Leeds and Manchester46%MO
- Launch a trade portal22%RP
Each initiative can work towards one pillar, or none. A pillar’s progress is the average of its initiatives, and the company’s is the average of its pillars, so all of them move each time someone ticks a milestone on a climb.
Initiatives outside every pillar are listed under Not in a pillar, where they’re easy to spot. Drag Halden’s two onto a pillar to see its progress change.
Every climb links to an initiative, every initiative to a pillar, and every pillar to the vision. Anyone in the company can follow the line from their own climb up to where the company is going.
The whole plan is open to everyone. Only the leadership team and admins can change the vision and pillars, so they see Edit where everyone else sees the same plan without it.
By 2029, Halden is the coffee people ask for by name across the North.
The leadership team sets the vision and pillars in the annual planning session, before each financial year starts. Confirming the session keeps a record of the plan as it was agreed: the vision, targets, not-to-do list, pillars, and the year’s initiatives.
Switch between Halden’s last two years to see what changed. For help writing your own, read how to set the direction.
By 2029, Halden is the coffee people ask for by name across the North.
ChangedTargets
- £9m revenueChanged
- 400 wholesale accountsChanged
- 8 cafésChanged
What we will not do
- Supermarket own-label
- Franchised cafés
- Coffee podsNew
Pillars and initiatives
- Open trade in Leeds and ManchesterMO
- Launch a trade portalRP
- Relaunch the subscriptionTR
- Open café five in YorkDW
- Start a barista academyAR
- Commission the new roasterPS
Your first quarter is free, so you can set your plan and see a whole quarter through before you pay anything.