Retail strategies

Sectors

• +1Supermarket strategies7 supermarketsThe strategies of real supermarkets: what their plans share, and where they differ.

10 of 15 retailers have a loyalty scheme or a paid membership.

• Loyalty and membershipA reason to come back, and a record of what each customer buys.10 of 15ColesCostcoFalabellaThe Home DepotM&SMercado LibreSainsbury’sShopriteTescoWoolworths Group
• More storesNew sites, and new formats that fit more places.10 of 15Aldi UKColesCostcoThe Home DepotIKEAKingfisherM&SSainsbury’sShopriteTesco
• Low pricesA promise on price, and a way to keep it.9 of 15Aldi UKColesCostcoIKEAKingfisherShopriteTescoWesfarmersWoolworths Group
• Orders from the shopsOnline orders picked in, sent from, or collected at the shops the company already has.9 of 15Aldi UKColesFalabellaThe Home DepotKingfisherSainsbury’sShopriteTescoWoolworths Group
• Advertising for brandsIncome from brands that want to reach the company’s shoppers, in its stores, apps, and sites.8 of 15ColesFalabellaKingfisherSainsbury’sTescoWesfarmersWoolworths GroupZalando
• Money and servicesBanking, insurance, and other services sold alongside the shopping, or to other businesses.7 of 15FalabellaThe Home DepotMercado LibreShopriteTescoWoolworths GroupZalando
• New distribution centresBigger, newer, and often automated sites between the suppliers and the shelves.7 of 15Aldi UKColesCostcoM&SSainsbury’sTescoWoolworths Group
• Other sellers’ productsA wider range without holding the stock, through a marketplace or products sent straight from suppliers.6 of 15FalabellaKingfisherSainsbury’sTescoWesfarmersZalando
• Savings that pay for itA target for cutting cost, so the money for prices, pay, or investment is planned.5 of 15ColesM&SSainsbury’sTescoWesfarmers

Compare the retailers

• Retail strategy examplesThe strategies of real retailers: what each is trying to do, and the moves they have in common.
• Tesco vs Sainsbury’s vs AldiThree supermarkets’ strategies side by side: where they overlap, how they set prices, and how they pay for them.

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