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The strategies of 7 supermarkets, from Aldi UK to Woolworths Group.

Loyalty and membership

6 of 7 supermarkets

A reason to come back, and a record of what each customer buys.

  • ColesFlybuys active members up to 10.3 million, with more personalised offers.
  • M&SSparks, its loyalty scheme, relaunched with wallet-based rewards.
  • Sainsbury’sDigitally active Nectar users up 35% in 2025/26, with more than 10,000 Nectar Price offers every week.
  • ShopriteR18.3 billion of Xtra Savings Rewards cash back paid to customers at the till.
  • TescoYour Clubcard Prices, personal prices for each customer, has made nearly 100 million tailored offers since March 2026.
  • Woolworths GroupEveryday Rewards, beside lower prices and its own brands, as part of what it calls consistent and meaningful value.

The other way: no scheme at all

  • Aldi UKAldi UK runs no loyalty scheme. Its commitment is to everyday low prices, with no clubs and no gimmicks.

  • Aldi UKToward 1,500 stores
    “Nobody else is making the same commitment to everyday low prices – no clubs, no gimmicks, no tricks – just prices our customers can trust”Giles Hurley, chief executive of Aldi UK and Ireland
    1. 1Everyday low prices
    2. 2More stores
    3. 3Buying and distribution
  • Coles3D strategy
    “Helping Australians eat and live better every day”Coles’ purpose
    1. 1Destination for food, drink and everyday essentials
    2. 2Accelerated by digital
    3. 3Delivered consistently for the future
  • M&SReshaping M&S
    “Our job is to protect the magic of M&S while modernising the rest”Stuart Machin, M&S Chief Executive, on the year to March 2026
    1. 1Food
    2. 2Fashion, Home & Beauty
    3. 3International
    4. 4Reinvest for growth
  • Sainsbury’sNext Level Sainsbury’s
    “We make good food joyful, accessible and affordable for everyone, every day”Sainsbury’s purpose
    1. 1First Choice for Food
    2. 2Loyalty Everyone Loves
    3. 3More Argos, More Often
    4. 4Save and Invest to Win
  • ShopriteMarket segmentation strategy
    “The Group’s differentiated brand portfolio and clear customer segmentation strategy are designed to meet customers where and when they need us most”Shoprite Holdings, group outlook, September 2026
    1. 1Shoprite and Usave
    2. 2Checkers and Checkers Hyper
    3. 3Sixty60
    4. 4Adjacent businesses
  • TescoFive strategic ambitions
    “Our goal is to create long-term sustainable value for all our stakeholders, by consistently delivering for customers”Tesco’s goal
    1. 1Winning in food
    2. 2Meeting more everyday needs
    3. 3Most strategic partner for suppliers
    4. 4Connected, personalised, and loved
    5. 5Long-term business sustainability
  • Woolworths GroupThree medium-term priorities
    “Our strategy to deliver low prices and the best range and convenience gives us confidence we can be first choice for customers”Amanda Bardwell, Woolworths Group’s CEO, August 2026
    1. 1First choice for the freshest Australian food
    2. 2Improve returns in New Zealand Food and BIG W
    3. 3Grow complementary businesses and services

Sources

  1. 1. Coles Group Limited (2026). 2026 Full Year Results Release. Results statement, 25 August 2026. announcements.asx.com.au
  2. 2. Marks and Spencer Group plc (2026). Preliminary results for the 52 weeks ended 28 March 2026: Reinvesting for growth. M&S corporate, 20 May 2026. corporate.marksandspencer.com
  3. 3. J Sainsbury plc (2026). Preliminary results for the 52 weeks ended 28 February 2026. Results announcement, 23 April 2026. corporate.sainsburys.co.uk
  4. 4. Shoprite Holdings Limited (2026). Reviewed results for the 52 weeks ended 28 June 2026 and cash dividend declaration. Shoprite Holdings, 1 September 2026. luse.co.zm
  5. 5. Tesco PLC (2026). Q1 Trading Statement 2026/27. Company announcement, 18 June 2026. investegate.co.uk
  6. 6. Woolworths Group Limited (2026). F26 full year profit and dividend announcement. ASX announcement, 26 August 2026. woolworthsgroup.com.au
  7. 7. Aldi UK (2025). Aldi announces record £1.6bn expansion plan to meet UK’s ‘demand for discount’. Aldi UK Press Office, 15 September 2025. aldipresscentre.co.uk
  8. 8. Aldi UK (2026). Aldi scales investment in Britain to help tackle food affordability. Aldi UK Press Office, 28 September 2026. aldipresscentre.co.uk
  9. 9. Tesco PLC (2026). Preliminary Results 2025/26. Results statement, 16 April 2026. tescoplc.com
  10. 10. Aldi UK (2026). Deliveroo and Aldi set to launch on-demand grocery delivery. Aldi UK Press Office, 24 September 2026. aldipresscentre.co.uk
  11. 11. Aldi UK (2026). Aldi begins fresh produce operations at UK’s largest automated supermarket warehouse. Aldi UK Press Office, 23 September 2026. aldipresscentre.co.uk
  12. 12. Marks and Spencer Group plc (2025). Interim results for the 26 weeks ended 27 September 2025: Reshaping M&S. M&S corporate, 5 November 2025. corporate.marksandspencer.com
  13. 13. J Sainsbury plc (2024). Strategy update: Next Level Sainsbury’s. Press release, 7 February 2024. corporate.sainsburys.co.uk
  14. 14. J Sainsbury plc (2026). First quarter trading statement for the 16 weeks to 20 June 2026. Trading statement, 30 June 2026. corporate.sainsburys.co.uk

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